https://www.linkedin.com/in/abraul/

“Managing brand partnerships for all Electrify Video Partner's YouTube channels: Veritasium, Astrum, SpitBrix, The Fizzy Show, Improvement Pill.”

Questions

• What is the main avenue/channel you manage your relationship with creators? Is it over email?
• Do you have any experience with the existing influencer management platforms?
• What are the main problems you face when managing relationships with creators
• How do you see influencer management changing over next few years?
• How do you view affiliates and how it interacts with influencers?

notes

• 3 parts of influencer
  • brands, creators, agencies
• broad question
  • if i talk about what i do right now
  • creator side
  • in house, for all the YT channels we invest in
  • electrify invests in channels to grow them
  • usually lonely burned out type of job (creator)
  • once we invest in a new channel
  • hand over new partnerships to me

why don’t creators like to do this?

• when u create a youtube channel, you’re passionate about the content