Executive Summary

AMT is building an Autonomous Marketing Team powered by AI agents.

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Think: 11x for marketing.

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Since founding 3 months ago we have:

• ✍️ signed contracts worth hundreds of thousands of dollars in annualised revenue
• 💰 2 paying customers in private alpha, 3 other non-core customers and a waitlist of 40+ 50+ customers
• 😮 customers call us a “truly game-changing product”, and have literally begged us to become our advisors/investors.

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**AMT’s first product is Lyra: an AI employee for partnering with 100x more influencers**

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We are starting in influencer marketing because it is the top performing marketing channel for consumer brands, but the most operationally intensive to scale.

After we acquire thousands of brands with Lyra, we will sell our AI partnerships manager to the influencer/talent agency side of the market. This will create a marketplace-like network effect.

Think: Mercor, for influencer marketing.

Then, we will launch more AI agent products for adjacent marketing verticals: a paid social AI employee, an affiliate marketing AI employee, a b2b partnerships AI employee, and more.

We are going after marketing services, which has a TAM of $124bn in the US alone.

We’re a team of former founders with deep experience in marketing, enterprise adtech, and AI.

🥵 Influencer marketing is a nightmare to scale

“Influencer marketing is my best performing channel, and I’m doubling my budget. But to spend it, I need to hire 25 more people.” — Global Head of Influencer Marketing, AMT customer

1. Influencer marketing is the top performing marketing channel for consumer brands
   1. 3x higher Return on Ad Spend than Meta ads
2. But brands must hire armies of sales people to spend their influencer marketing budget
   1. The result is that only 25% of consumer brands use it.
3. At one of our customers, a $50m+ DTC brand, for every $1 spent on influencer marketing, $0.60 goes to headcount.
4. This is not an anomaly. For every $1 spent on influencer marketing, over $0.50 goes to salaries.

The influencer marketing workflow is long, slow, and manual.